Mercedes-Benz is sending out 40 iPads to sell cars in a pilot program to see whether the device will be helpful to sales staff in showing customers information.
These devices will help make the process of working with a customer much more mobile than ever before. Now instead of being restricted to a desk to handle all the steps of the sales process, these devices will make it much easier to follow the customer as they’re browsing the inventory.
The Pilot program is limiting this to 40 dealers but will most likely roll it out to all of it’s dealers once the study has been completed and some analysis has been done. Many of the things that will likely be measured is how these devices enable an enhanced experience of buying a car.
The technology of an iPad will allow a tremendous amount of images, videos and other types of digital media that could help explain the details of all features and options available on Mercedes-Benz vehicles. iPad’s are great for demonstrating the multiple ways one can order a new Mercedes.
One of the most difficult issues that dealers face today is the manner in which expediting sales can occur while respecting the time of each customer making the visit a success whether its a new car, used car or even service related appointment. Imagine having a video that could help customers see and understand what happens when certain vehicle features are compromised.
One such issue could be the battery no longer working in a key fob preventing the vehicle from being able to unlock or even start the engine.
By demonstrating, even if it’s a short video clip, they’ll remember when and if the problem occurs and less confusion means happy customers.
