Mercedes-Benz Quality
USA Today featured a story about how Mercedes-Benz is closing in on Lexus and BMW for the top luxury brand vehicle. Mercedes-Benz has seen a 25% sales growth this year, while Lexus has been around 19%. There’s no doubt that the recall has had a significant impact on the Lexus brand, but it’s also worth noting that Mercedes-Benz was recently rated number one in a survey conducted nationwide by women drivers who indicated Mercedes-Benz was the overall best in their handling of sales, and other key factors.
Mercedes-Benz still has to catch up to BMW, which is the number one selling luxury brand worldwide. It seems that Mercedes-Benz will be able to catch up based on the satisfaction of its new owners, the confidence that when compared side-by-side with BMW and Mercedes-Benz clearly has a higher level of quality and craftsmanship, but most of all it’s the lifestyle and interests of its owners that Mercedes-Benz is doing very well at understanding.
There’s so many new features and benefits that owning a Mercedes-Benz is beginning to feel like one belongs to a prestigious country club where every amenity is provided with ease. The technology integration of mbrace is like having your own personal assistant riding along taking notes about how the day’s agenda will be completed. This virtual concierge type technology makes life’s smaller tasks almost unrecognizable by having mobile integration and in anticipation of your needs being met, a solution.
With all the new applications, mobile devices connected via bluetooth, computer technology, we have more demanding lives that rely on intuitive design and technology to help us, and Mercedes-Benz is providing quality and reliable solutions.
Aside from work and focusing on new ways to solve our everyday problems with technology, sometimes the simplicity and smoothness of a scenic drive is all it takes. This is why quality and craftsmanship make such a difference, because when we want to experience it – it should deliver every time.
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